How We Work

We are in business to help our clients optimize their product or service so that it meets a market need, adds value to their client's business, and carves out a leadership position and brand in their niche of the market.

Often our clients have a great product and service but they don't have the proper organizational structure in place to generate new interest in their offering, approach potential clients, qualify their needs, engage them in an evaluation, and ultimately secure new business relationships.  WaiHaka Strategies works to enable and align the entire strategic positioning and selling process to achieve measurable revenue growth.

Who We Are

The company was founded by Brent Larlee, an entrepreneurial executive with 20 years of sales, marketing, operational, and management experience.

He has played “David against marketplace Goliaths” for many years, creating a focused growth mentality founded on pragmatic, cost effective, and niche oriented sales and marketing strategies.

After 10 years working for software and technology services firms, Brent spent the last 10 years as a founder of a venture backed professional services company that was nationally known for its specialized, high-value solutions.

If you are a company founder, firm partner, division manager, or sales executive, then Brent has walked a few miles in your shoes and he understands how to achieve significant results to help you meet your individual and organizational objectives.